http://mezinec.wordpress.com Objave, Sporočila, Novice Mon, 30 Jun 2008 10:12:23 +0000 sl hourly 1 http://wordpress.com/ http://s2.wp.com/i/buttonw-com.png http://mezinec.wordpress.com http://mezinec.wordpress.com/2008/06/30/bozidar-novak-public-relations/ http://mezinec.wordpress.com/2008/06/30/bozidar-novak-public-relations/#comments Mon, 30 Jun 2008 10:12:23 +0000 mezinec http://mezinec.wordpress.com/?p=33 ]]> Public relations have gone the same way as many other professions. Firstly limited to media relations and press clipping activities, they continuously grow with the demand for advanced communication knowledge within variety of industries. If it once was important to nurture good contacts with editors and journalists, today the good contacts with the top management of the client are as crucial as ever. Overgrowing the operational level of writing press releases and making a science out of it, the business of Public Relations more than once showed its potential when companies avoided public humiliations in times of crisis, and that was mostly because skilled communication experts were there to prevent the loss of trust into the company’s products, services or even the management. Nowadays visionary public relations agencies are breeding new sorts of experts, dedicated to solve industry specific communication needs. PR is spreading its branches to high value added fields of lobbying, Public Affairs, crisis communications and issue management, leaving bread crumbs of writing press releases to the market newcomers.

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